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23
Apr

Branding Marijuana

In a creative experiment with a nod to the growing trend of marijuana marketing, the magazine SURFACE challenged 12 design firms to come up with their vision for consumer marijuana products. The results were inspired! Here are just a few. [READ MORE]

HI BY Bruce Mau Designs, Los Angeles

“Hi is a monthly subscription service that aims to democratize the experience of living with cannabis in a way that demystifies the product.”

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ALLAY BY Pearlfisher, New York and London

“Allay is a product range that uses the naturally alleviative properties of the marijuana root to relieve persistent symptoms of stress, sickness, and pain.”

Surface_Gallery_Pearlfisher

BOTÁNICA 1545 BY Saatchi & Saatchi Design, New York

“Cannabis and tea are combined here to create the Botánica 1545 cannabis-infused botanical teas.”

Surface_Gallery_SaatchiSaatchi

This reminds us of what Sean Mahoney, VP-editorial director at Sparks & Honey, said in an interview in AdAge: that there is a “transition happening from the traditional aesthetic and language of what you’d call ‘stoner weed’ to a more premium experience.” And designers and marketers are getting ready…

Related Reading:

HIGH DESIGN: CREATING A MODERN MARIJUANA BRAND